Alexandra Roulston

Alexandra Roulston has a diverse work experience in the market research and marketing industry. Alexandra is currently serving as the Vice President Research at IFOP, a boutique consumer insight and market research agency specializing in luxury, beauty, and wellness. Before joining IFOP, they worked as a Research Director at The Link Group, a full-service primary marketing research consultancy. Alexandra also has experience working at L'Oréal, where they held various positions such as Marketing Manager, Assistant Marketing Manager, Key Account Manager, and Customer Marketing Assistant Manager, with a focus on brands like Essie, Maybelline, Garnier. Alexandra'sexpertise spans across industries including healthcare, retail, CPG, technology, and financial services.

Alexandra Roulston completed their Bachelor of Arts degree in Economics and French at Bucknell University from 2005 to 2009. In 2008, they briefly studied International Business at IES International Business - Paris, focusing on EU Economics. Additionally, Alexandra obtained a certification in RIVA Moderating Training from the RIVA Market Research & Training Institute.