GROUPE IFOP
Alexandra Roulston has a diverse work experience in the market research and marketing industry. Alexandra is currently serving as the Vice President Research at IFOP, a boutique consumer insight and market research agency specializing in luxury, beauty, and wellness. Before joining IFOP, they worked as a Research Director at The Link Group, a full-service primary marketing research consultancy. Alexandra also has experience working at L'Oréal, where they held various positions such as Marketing Manager, Assistant Marketing Manager, Key Account Manager, and Customer Marketing Assistant Manager, with a focus on brands like Essie, Maybelline, Garnier. Alexandra'sexpertise spans across industries including healthcare, retail, CPG, technology, and financial services.
Alexandra Roulston completed their Bachelor of Arts degree in Economics and French at Bucknell University from 2005 to 2009. In 2008, they briefly studied International Business at IES International Business - Paris, focusing on EU Economics. Additionally, Alexandra obtained a certification in RIVA Moderating Training from the RIVA Market Research & Training Institute.
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GROUPE IFOP
Entreprise à taille humaine, dans le Top 5 des instituts en France, le Groupe Ifop est le leader des études d’opinion depuis 1938 et un acteur référent des études marketing, quantitatives et qualitatives, en Europe, aux USA et en Chine. Depuis 2018, Sociovision, enrichit l’offre du Groupe avec des observatoires uniques sur le marché et un savoir-faire en datascience exclusif. En 2022, l’acquisition d’Occurrence, institut d’études et conseil indépendant, et de sa filiale Deep Opinion vient compléter la proposition de valeur dans l’évaluation des dispositifs de communication. En 2023, Brain Value, le leader des études qualitatives en France, apporte un nouvel élan aux savoir-faire qualitatifs et planning stratégique pour un accompagnement encore plus complet des clients du Groupe.