Bob Marshall

Director, Social at IGN Entertainment

Bob Marshall is a seasoned social media professional with extensive experience in audience development and strategic leadership. Currently serving as Sr. Director of Social Media at IGN Entertainment since May 2020, Bob oversees a team of 14 producers and coordinators. Previous roles include Director of Social Media for MTV News at ViacomCBS, where Bob achieved significant growth in social engagements and video views, and Audience Development Director at The Outline and Remezcla. Bob also held the position of Deputy Social Media Director at BuzzFeed, managing a team focused on key platforms, and played a pivotal role as Social Media Manager for Late Night with Seth Meyers at NBCUniversal, contributing to various prominent NBC shows. Bob’s foundational experience began at The Onion, where oversight of social media and digital marketing efforts was a key responsibility. Bob holds a BA in Journalism and Mass Communication from the University of Wisconsin-Madison.

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