Serena Tierney is a Senior Consultant at Ignition Law, focusing on supporting start-ups and scale-ups in their entrepreneurial journeys, starting from idea development to successful business establishment. In addition to this role, Serena serves as a Board Member at Mathematics Education Innovation and has a notable history of working with various organizations, including VWV as a Partner and The Copyright Hub Foundation as a Legal Advisor. Serena has also held leadership positions in multiple advisory roles and committees, including as Vice Chair of the IP Committee at ETSI and Head of Intellectual Property at Bircham Dyson Bell LLP. Serena's educational background includes a Master of Arts in Philosophy and Modern Languages from the University of Oxford.