Carolyn L.

Carolyn L. has over 20 years of work experience in various roles related to analytics, insights, data strategy, and marketing. Their most recent position is as the Vice President of Analytics & Insights at illumin (AcuityAds Inc.), starting in October 2021. Prior to that, they worked at Rogers Communications for 7 years, where they held the positions of Senior Director, Data Strategy, Business Transformation and Director, Enterprise & Channel Marketing. At Rogers Communications, Carolyn focused on leveraging data to drive customer insights, revenue growth, and operational optimization. Carolyn also managed performance reporting for different business units including Product, Marketing, Customer Base Management, Sales, and Call centre.

Before their time at Rogers Communications, Carolyn worked at Microsoft for 4 years, serving as the National Corporate Accounts Marketing Lead and MidMarket Enterprise Marketing. In these roles, they focused on generating net new pipeline demand in Enterprise accounts across Canada and implementing account-based lifecycle management programs for revenue growth. Carolyn's work at Microsoft encompassed various solutions including Cloud, Big Data, Consumerization of IT, Mobility, Enterprise Social, and Dynamic Business. Carolyn also built relationships with C-suite executives and leveraged partnerships for demand generation and sales processes.

Prior to their tenure at Microsoft, Carolyn worked at Avaya for 4 years as the EMEA Channel Marketing lead, where they launched the Avaya Global Services Business division for the EMEA region. Their responsibilities included driving demand generation and lifecycle management for maintenance, implementation, network consulting, and managed services.

Before Avaya, Carolyn held the role of Global Lead, Business Intelligence at Ericsson for 2 years.

Overall, Carolyn L. has a strong background in analytics, insights, and data-driven marketing, with experience in a range of industries including advertising, telecommunications, technology, and services.

Carolyn L. holds a Bachelor of Arts degree in Finance & Economics from Western University. Carolyn also completed their Master of Business Administration (MBA) from McGill University. No specific start or end years were provided for either degree.