Michelle Halevi has extensive experience in digital marketing and quality assurance within the gaming industry. Currently serving as an Associate Digital Marketing Manager at ILM Immersive since July 2019, Michelle manages marketing partnerships for high-profile campaigns related to various Star Wars projects and oversees community engagement on social media and Discord. Prior to this role, Michelle worked at Lucasfilm from November 2016 to June 2019 as the QA Brand Lead, directing the QA team for numerous Star Wars games, as well as serving as the QA Brand Assistant Lead. Additional experience includes roles in multimedia marketing, event management, and quality assurance at companies such as Consortium Media Services, Leaguepedia, and Disney Interactive. Michelle holds a Bachelor of Arts in Liberal Studies and English Literature from California State University, Northridge.
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