Barry McKeever

Barry McKeever has extensive work experience in marketing operations and business management. Barry has held the position of Director of Marketing Operations at iManage since 2021. Prior to that, they served as the Director of Marketing Operations at Capita from 2020 to 2021. In this role, they were responsible for leading people and processes related to planning, technology, data strategy, campaign management, and financial management. Barry also played a key role in optimizing relationships with various business functions.

Before joining Capita, Barry worked at American Express for a significant period. From 2014 to 2020, they were the Director of International Marketing Operations, where they led a diverse team and focused on the efficient delivery of multichannel marketing campaigns and loyalty operations. Barry was instrumental in incorporating innovative digital marketing capabilities, driving higher efficiency, and reducing error rates.

During their tenure at American Express, Barry also held the positions of Director of Business & Technology Planning and Product Manager. In these roles, they worked on strategic planning, customer needs analysis, and cross-functional initiatives to enhance the digital experience for corporate cardmembers.

Earlier in their career, Barry worked at Deloitte as a Consultant specializing in change and process management. Barry completed various consulting engagements in the financial services, pharmaceutical, and public sectors.

Overall, Barry McKeever's work experience demonstrates their expertise in marketing operations, business management, strategic planning, and process improvement.

Barry McKeever pursued their education in a chronological order as follows. From 1991 to 1997, they attended Presentation College in Bray, Co. Wicklow, where they obtained their Leaving Certificate. Subsequently, they attended the University College Dublin from 1997 to 2001, completing their Bachelor of Commerce (International) degree with a focus on Commerce & German. In 1999-2000, they also studied at RWTH Aachen University, where they received a Diploma in Business Administration. Additionally, Barry McKeever obtained a SAFe 4 Practitioner Certification from Scaled Agile, Inc., with the specific timing of this certification not provided.