Eric Friedman

Eric Friedman has a strong background in advertising, marketing, and client experience. Eric currently serves as the VP of Client Experience at IMM - Ideas Made Measurable, where they lead the Client Experience team. Prior to this, Eric co-founded and served as the Executive Chef at Mountain Dog Sauce Company. Eric also worked at Sterling-Rice Group as a Group Account Director, overseeing advertising and communications campaigns for various brands. Before that, Eric was a Group Account Director at E.B. Lane, where they led advertising campaigns for several high-profile clients. Eric started their career at Zelo Creative Group as a Senior Account Manager, managing advertising and branding for multiple clients. Eric also has experience in direct marketing as an Account Manager at Protocol Integrated Direct Marketing. Additionally, they served as a Regional Manager at Draftfcb, overseeing experiential marketing and sales programs. Eric began their career as a Promotions Manager at Group III Promotions, where they managed experiential marketing programs for various clients.

Eric Friedman earned a Bachelor of Arts degree in Rhetoric and Communication Studies from the University of Richmond, completing their studies from 1994 to 1998. Later, they pursued a Master of Business Administration (MBA) from the W. P. Carey School of Business at Arizona State University, which they obtained from 2009 to 2010.