Laura Dodds

Marketing Director at Impero Software

Laura Dodds has extensive work experience in the marketing field. Laura started their career as a Bauer Honors Mentor at the University of Houston in 2014. Laura then worked as a Marketing Specialist at RED Labs from May 2015 to May 2016.

Laura co-founded Recollect Energy in December 2015 and served as the COO until September 2016 when the company ceased operations due to funding issues.

From May 2016 to April 2017, Laura worked as a Social Media Strategist at Signet Interactive. Laura managed over 40 social media accounts and developed content for various clients.

In May 2017, Laura joined AMD Global as a Marketing Associate. In this role, they oversaw relationships and projects with multiple agencies, developed digital strategies, and managed a monthly budget of $100,000.

From January 2018 to September 2018, Laura worked as a Digital Marketing Specialist at Equipment Depot. Laura then joined CEMEX USA as a Digital Marketing Strategist from September 2018 to February 2019.

Laura's next role was as the Marketing Director & Co-Founder of Bluberry Creative from March 2019 to February 2022.

In February 2022, Laura joined VIRTUALhaus as the Marketing Director. Laura was responsible for establishing the marketing department and leading go-to-market initiatives for the seed-stage SaaS startup.

Most recently, Laura started working at Impero Software in January 2023 as the Senior Manager of Demand Generation.

Laura Dodds holds a Bachelor's Degree in Marketing and Entrepreneurship from the University of Houston, C.T. Bauer College of Business. In addition to their degree, they have obtained various certifications, including ABM Certification (Advanced) from Demandbase in October 2022, "Set up Intercom for your business" from Intercom in July 2022, and "SaaS Marketing: SaaS Startup Lead Generation Lean Startup" from Udemy in January 2022. Laura also has certifications from Google, including AdWords Mobile Certification, AdWords Search Certification, AdWords Video Certification, Digital Sales Certification, Display Certification, and Google Analytics Individual Qualification. Laura has also completed the Inbound certification from HubSpot Academy and the Shopping Certification from Google, but the specific dates of completion are not provided.

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Previous companies

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Timeline

  • Marketing Director

    October 1, 2023 - present

  • Senior Manager of Demand Generation

    January, 2023

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