Ethan Lauer

Founder & Chief Executive Officer Ethan is a medical device sales and operations veteran who brings 22 years of experience to ImplantBase. He began his career as a U.S. Army logistics officer in the 1st Cavalry Division, a fast paced environment with antiquated systems. While managing logistics operations of various sizes, Ethan took an interest in personally developing software solutions to bridge the gap left by the Army’s 1970s infrastructure. This was the beginning of his fascination with automation. Upon leaving the Army, he spent 6 years as a sales rep and sales manager for a multi-manufacturer medical device distributor in Texas where he gained experience in Spine, Joints, Trauma, Bracing, and Biologics. In 2005, he founded a surgical neuromonitoring company, NeuroTechs (acquired by Biotronic NeuroNetwork in 2011). In overcoming the challenges of a complex neuromonitoring operation with no technology options, Ethan discovered the power of custom software. He oversaw the development of a comprehensive system to run his business, and soon began to enjoy efficiencies resulting in more revenue and less expense. This led to NeuroStream, the software startup he founded to serve the rest of the neuromonitoring industry. Finding a passion for creating customer responsive software, Ethan left the neuromonitoring industry to focus on software exclusively. He began to build ImplantBase’s product and core team in mid-2009. Today, he focuses on ImplantBase company growth and product development. He loves living in Austin, Texas and enjoys spending time with family and friends, staying healthy practicing Brazilian Jiu Jitzu, and watching college football. He is a 1993 graduate of Florida State University, with a Bachelor of Science in Business Management.