CRM Manager

Banking is moving out of banks and becoming a part of customers’ daily digital lives. Inbank’s financing solutions are embedded seamlessly into the shopping journey of 6,000+ retailers. This helps our merchant partners to grow their businesses while end customers get to benefit from a frictionless shopping experience wherever they are. With a focus on innovation and growth, we are looking for talented people to join our team of 420+ people working across our offices in Estonia, Latvia, Lithuania, Poland and the Czech Republic.

Due to our growth ambitions, we are seeking a talented CRM Manager in Poland. 

What will you be doing?

• Maximizing the value of the bank's relationship with the customer by designing and implementing initiatives related to sales, upselling, and customer retention within proprietary sales channels.
• Planning and managing the customer experience in the areas of onboarding and the product lifecycle.
• Conducting customer segmentation, analyzing potential, and selecting criteria for cross-sell, upsell, and retention campaigns, in cooperation with other organizational units.
• Developing campaign projects (value proposition, call-to-action, visuals, communication channels, purchase path) and implementing them across different channels, considering target groups, service processes, and customer communication.
• Optimizing sales processes for CRM campaigns in collaboration with teams responsible for products and systems.
• Analyzing campaign results and recommending future modifications.
• Collaborating with business units at headquarters to share best practices in CRM and customer communication.
• Taking necessary actions to achieve volume and revenue goals for the implemented campaigns.

What We'd Like to See in You:

• Professional experience in a similar position in direct sales, CRM campaign management, or direct marketing.
• Familiarity with CRM tools and experience in designing and implementing cross-sell, upsell, and retention campaigns.
• Ability to analyze data, segment customers, and recommend actions based on campaign results.
• Excellent communication skills, customer orientation, and ability to build business relationships.
• Knowledge of trends in CRM, direct sales, and best practices in sales process optimization.
• Proficiency in Polish and English.

Our offer to you:

• Competitive salary based on experience and a comprehensive benefits package
• Hybrid, agile, and autonomous working environment
• Engaging and challenging projects with professional development opportunities
• A friendly, results-oriented team
• Team events and additional perks.

At Inbank we strive to have an inclusive and diverse working environment, so we welcome you to apply even if you do not match all the points here but think you would do well. 

#LI-Hybrid