Incite
Hannah Potter is an experienced professional with a strong background in health-related research. Currently serving as the UK Head of Health and Director at Incite since July 2012, Hannah specializes in designing and delivering research projects tailored to specific business challenges in the pharmaceutical and OTC sectors, while also engaging in work across food and drink and luxury goods. Prior to this, Hannah held the position of Research Manager at Branding Science from January 2009 to June 2012, where project management and strategic insight for pharmaceutical clients were key responsibilities. Hannah holds an MA in Marketing from Durham University and a BA Hons in English and Related Literature from the University of York.
Incite
Incite is a strategic research and planning consultancy. We unlock opportunity by combining inspiring insight with commercial acumen. We were founded over 20 years ago by a small group of people with backgrounds in research and management consultancy to address a dilemma that still faces clients: “I’m forced to choose between researchers who lack commercial savvy and consultants who build their case through experience rather than real consumer insight. Neither gives me what I really need.” We bring together consumer and commercial insight We are consumer-led but methodology-neutral. We build the right solution for your challenge. It feels different to work with us because our approach, our culture and our critical thinking tools are all designed to ultimately incite action.