Robin L. Bass

Robin L. Bass has over 20 years of experience in marketing and client engagement. Currently, they hold the position of Senior Marketing Service Delivery Manager at Indegene, where they serve as a single point of contact for assigned clients and coordinate with brand managers, clients, and agency contacts to build effective relationships. Before joining Indegene, Robin worked at IQVIA as an Engagement Manager, providing subject matter expertise on data governance, stewardship, and quality principles in client engagements. They also led programs, oversaw resources, and provided analytics and reporting to internal and external stakeholders.

Prior to their role at IQVIA, Robin served as a Digital Delivery Lead at TEK Systems Inc. for GlaxoSmithKline, managing the digital execution of consumer brand websites. They also worked as a Senior Account Manager at Merkle for a brief period.

Robin's experience includes working at Merck, where they held various roles such as Multi-Channel Marketing Operations Manager, Global Multi-Channel Marketing Project Manager, and Multi-Channel Marketing Business Technology Project Manager. In these roles, they managed key projects, recommended process improvements, ensured compliance, and directed the development of global and consumer-focused websites.

Earlier in their career, Robin held positions at UnitedHealth Group as a Senior Web Marketing Manager, Compas Inc. as a Vice President of eSavingSolutions, RLBMarketing Group Inc. as a President/Owner, AMFM Interactive as an Internet Content Manager, and Infonautics as a Marketing Manager for elibrary.com. In these roles, they were responsible for various marketing initiatives, including online marketing strategies, client webstore services, sales and marketing plans, website development and management, and customer experience optimization.

Overall, Robin L. Bass has demonstrated expertise in marketing, client engagement, data governance, and digital execution throughout their career.

Robin L. Bass obtained a Bachelor of Science in Commerce degree, majoring in Finance and Marketing, from the University of Virginia between 1983 and 1987. Following this, Robin pursued a Master of Business Administration (MBA) with a focus on Marketing, attending Tulane University from 1990 to 1992. Additionally, Robin has obtained certifications in Conflict Resolution Foundations from LinkedIn, which was acquired in November 2020. Furthermore, Robin has a certification as a Six Sigma Yellow Belt, although the specific institution and dates are unknown.