Theresa Lauer

Theresa Lauer has a diverse work experience in the healthcare industry, particularly in the field of Medicare sales and marketing. Theresa currently holds the position of VP, Sales and Marketing- Medicare at Independence Blue Cross since 2013. In this role, they lead a team responsible for sales and operations across various channels. Theresa collaborates with matrix partners to achieve growth and profitability targets.

Prior to their current role, Theresa worked as the Director of Medicare Sales at Independence Blue Cross from 2019 to 2023. Theresa was responsible for leading sales operations and achieving bottom-line performance in the PA and NJ markets. Theresa also served as the Manager of Medicare Marketing from 2013 to 2019, where they oversaw various marketing functions and ensured effective communication and quality assurance.

Before joining Independence Blue Cross, Theresa worked at Horizon Blue Cross Blue Shield of NJ as the Sales Promotions Specialist for Medicare Products from 2007 to 2013. Theresa played a key role in developing marketing strategies and improving lead generation for direct sales units.

Additionally, Theresa has prior experience as a Sales Executive at Greater Media Newspapers from 2006 to 2007, and as an Account Consultant at Asbury Park Press from 2004 to 2006.

Theresa Lauer's education history includes studying at Saint Elizabeth University. Though the start and end years are not specified, it is stated that they attended this institution. Later, from 2000 to 2004, Theresa obtained their Bachelor of Science degree in Business Administration from the same university. Regarding additional certifications, Theresa has completed the Executive Leadership Institute for Women at KPMG US; however, the specific month and year of completion are not provided.