Raka Tabassum

Raka Tabassum is a seasoned digital marketing professional, currently serving as a Digital Marketing Analyst at Independence Pet Group since January 2023. Raka specializes in data analysis and integration, leveraging tools such as SFMC, Google Analytics, SEMrush, and PowerBI to track performance and evaluate campaign effectiveness. Prior experience includes roles as a Digital Marketing Strategist at George Brown College, focusing on entrepreneurship initiatives, and as a Senior Brand Executive at Sanofi, where Raka managed a portfolio of insulin brands and successfully executed multiple marketing campaigns. Earlier career highlights include a Research Associate position at Nielsen, where data collection and analysis were key responsibilities. Raka holds a BBA from the Institute of Business Administration, University of Dhaka, and a Postgraduate Diploma in Digital Media Marketing from George Brown College.