Aidan Peterson

Aidan Peterson is an experienced CRM Manager currently leading the CRM program at IPP - Independent Pet Partners since June 2022, focusing on day-to-day operations in Salesforce Marketing Cloud and developing targeting strategies across multiple brands. Prior experience includes roles as a Digital Marketing Specialist at Membership Marketing Partners, LLC, where Aidan managed extensive paid media programs and a robust lead generation initiative, as well as overseeing email marketing operations and employing analytics tools. Earlier positions include Jr. Account Executive at Fortitude Systems, a summer internship at Hendrick Automotive Group, and a market research internship at AC&M Group. Aidan holds a degree in Political Science from Davidson College.