Ana Estefania Gonzalez Castro

Ana Estefania Gonzalez Castro has extensive experience in customer experience management and CRM across multiple industries. Currently serving as Jefe de Experiencia al Cliente at Indurama since March 2018, responsibilities include managing customer experience strategies, post-sales service, and overseeing the implementation of customer experience processes, including omnichannel communication and KPIs. Prior roles include leading CRM and Contact Center operations at Honda Motos Ecuador from March 2016 to March 2018 and overseeing customer relationship management at Mirasol Concesionario Chevrolet from June 2013 to March 2016. Ana Estefania holds a Master in Management from INCAE Business School, a specialization in Customer Experience Management from ESIC Business & Marketing School, and a Master's in Marketing Direction from Universitat Autònoma de Barcelona, complemented by a degree in International Commercial Negotiations.