Alli Echelman

Alli Echelman is the founder of Calin New York, a luxury interchangeable handbag brand launched in January 2017, focusing on empowering women through fashionable self-expression. Echelman has also taken on freelance writing roles with Industry Dive and is a member of organizations such as Dreamers & Doers and The Female Founder Collective, contributing to female-focused initiatives. Previously, Echelman served as Head of Marketing and Operations at Saro de Rúe, enhancing brand strategy and market presence for an emerging Korean skincare line. Echelman's early career includes marketing roles at Getty Images, where responsibilities spanned social media strategy, content development, and cross-departmental collaboration. Echelman holds a Bachelor of Arts in Journalism from Lehigh University, obtained in 2009.