Nicole Shackelford

Nicole Shackelford is an experienced professional in brand partnerships and business development, currently serving as the VP of Brand Partnerships at Indy Fuel Hockey Club since December 2022. Prior to this role, Nicole was the Global Sr. Director of Sales & Brand Partnerships at LST Marketing from June 2016 to January 2023. Nicole’s earlier experience includes roles such as the Global Director of Business Development and Team Partnerships at Andretti Autosport and Director of the CBS Marketing Group at CBS Radio, where responsibilities encompassed generating corporate sponsorships, building partnerships, and developing marketing solutions for major events. Nicole began their career at iHeartMedia, accumulating extensive experience across various marketing and promotional roles. Nicole holds a BA in Communications/Media from Indiana University of Pennsylvania.