Mercedes Deluca

Mercedes De Luca is a technology leader who creates digital experiences that delight customers of public corporations and start ups. She excels at bringing the startup innovation mindset to large corporate environments. She has held roles as CEO, CIO, COO, CTO and GM. Currently, De Luca is VP & CIO of Pebble Beach Company. Prior to that, she served as Chief Operating Officer for Basecamp, a SaaS workplace collaboration platform.

De Luca was Vice President and General Manager for Sears Holdings Corporation’s ecommerce business. There, she devised a strategy to double the business within three years. After creating the plan and presenting it to Sears’ external public board, De Luca recruited and led the team that executed the plan, which resulted in revenue growth from $250 million to $500 million within three years. Prior to that, she was CEO and Chief Technology Officer of venture-backed MyShape, which was at the forefront of using machine learning and big data analytics to personalize the online shopping experience.

De Luca joined MyShape from Yahoo!, where she established the company’s first global information technology team and was Yahoo’s first female VP in its technology organization. She led Yahoo’s global information technology team of more than 400 professionals, in more than 20 countries. As the company grew to $6.4B, De Luca also achieved a 95 percent satisfaction rating from Yahoo’s 15,000 employees.

De Luca serves on the Board of Directors for INETCO, PFSWeb (NASDAQ: PFSW), and the Pebble Beach Company Foundation. She has been a guest speaker for Girls in Tech, WITI, and other STEM organizations.

A graduate of Columbia University School of Engineering and Applied Science, De Luca majored in computer science, earning her Bachelor of Science degree in electrical engineering. She started her career as a software specialist, earned her MBA from Santa Clara University, and holds a California teaching credential in computer science and related technologies.