Katie Ontiveros

Katie Ontiveros currently serves as the Director of Campaign Strategy within the Engagement Marketing group at Infineon Technologies, where responsibilities include leading a global campaign strategy team and driving strategic initiatives to enhance operational efficiency and optimize campaign effectiveness. Prior experience includes over thirteen years at Arm, where Katie held various positions such as Senior Campaign Manager for marketing and event strategy, overseeing attendee acquisition for the Arm DevSummit, as well as serving as Senior Communications Marketing Manager for the Internet of Things Business Unit. Additional roles at Arm included Social Media Manager and Digital Marketing Specialist, where Katie significantly improved engagement metrics through strategic planning and execution. Educational background includes a BBA in Marketing & Management from Mays Business School at Texas A&M University and ongoing studies at Wirtschaftuniversität Wien in Vienna, Austria.