Gabriela Amador

Gabriela Amador has a diverse work experience in the fields of partnership management, campaign management, events coordination, and staff roles. In 2018, they worked as a Staff Member at OCESA until November 2019. Gabriela then had a brief stint as a Staff at Nike from November to December 2019. In 2020, they interned as an Events Coordinator at Grupo Xcaret, where they assisted in organizing internal events with thousands of attendees and supported the marketing team in brand positioning through social media channels. From May 2021 to August 2022, Gabriela worked as a Campaign Manager at eGLOW, where they were responsible for creating influencer marketing campaigns and collaborating with the Marketing Director and Social Media Manager. Gabriela played a crucial role in strengthening the brand positioning of DiDi Food and DiDi Rides, contributing to their success as the leading mobility app in Mexico. Currently, they work as a Partnership Manager at Influur since October 2022, collaborating with partner Meta and working on innovative campaigns for renowned brands such as Coca Cola, Nivea, Cerveza Modelo, and Aeromexico among others.

Gabriela Amador completed their Licenciatura in Business Communication and Entertainment at Escuela Bancaria y Comercial from 2016 to 2020. In 2022, they obtained a Diplomado in Digital Marketing and Data Analysis from Tecnológico de Monterrey. Gabriela has additional certifications in Advanced Online Marketing: ROI in Social Media from LinkedIn (obtained in May 2021), Digital Marketing from Google Digital Academy (obtained in 2021), Digital Transformation for Employment from Google Digital Academy (obtained in 2020), and Influencer Marketing from ELLE Magazine (obtained in 2019).