Global Product Marketing Leader - Consumer Automotive

Infopro Digital's Consumer Automotive division is seeking a highly motivated Global Product Marketing Leader to join our team. As the Global Product Marketing Leader, you will be responsible for driving the regional product marketing and proposition strategies for our consumer automotive division on an international scale.

Our consumer automotive division focuses on providing innovative solutions and products to meet the needs of do-it-yourself vehicle enthusiasts across the globe. You will work closely with cross-functional teams including product development, sales, and marketing to ensure the successful launch and promotion of our digital and manual products.

Responsibilities:

• Develop and execute regional product marketing strategies and proposition development for new and existing DIY products sold by the consumer automotive division
• Collaborate with product development teams to ensure consumer usage, product features and benefits are effectively communicated and aligned with customer needs
• Create compelling product pricing, channelisation, messaging, and positioning that differentiates our products in the market
• Guide the creation of channel-specific product marketing materials, including sales collateral, product documentation, and presentations
• Define and implement go-to-market plans for new product launches
• Guide consumer and market research to identify customer needs, pain points, and usage occasions
• Create sales targets based upon sales penetration per vehicle, vehicle age, DIY demand, and competitiveness
• Work closely with sales and customer teams to develop effective sales tools and training programs
• Monitor and analyze product performance and make recommendations for targets, improvements or modifications
• Stay up-to-date with consumer DIY trends and developments to inform product and segmented communication strategies
• Test/trial propositions in new international markets to achieve product market fit for new products

KPIs

· Sales penetration per segment and vehicle category (per territory)

· Growth in awareness and engagement by target markets / segments

· Asset/content effectiveness (eg conversions vs content views, speed of conversion)

· Return on product marketing investment