Reem Asaad

Reem Asaad is a seasoned executive currently serving as Senior Vice President and Head of Client Services for CEMEA at Visa, a position held since April 2025. Asaad also contributes to the Information Technology Industry Development Agency (ITIDA) as a Board Member since March 2021. Previous roles include Vice President for the Middle East, Africa, Türkiye, Romania, and CIS at Cisco until August 2024, and CEO of Raya CX from January 2017 to February 2020. Asaad's extensive experience includes leadership at Raya Data Center and various influential positions at Raya Holding for Financial Investments, along with foundational work at Corebridge Financial and REA Consulting. Educational credentials include an Advanced Management Program at Harvard Business School and a Bachelor's degree in Business Administration from the University of Houston.