Tom Lundin

Tom Lundin is an experienced industry team manager specializing in CPG and multi-brand analytics strategies at InfoTrust since October 2020. Leading an international team across four countries, Tom is responsible for project delivery, client satisfaction, account growth, and team management, with a focus on privacy-centric implementations and first-party data collection amidst evolving regulations. Previous roles include strategist and team lead at Seer Interactive, analytics manager at Four Kitchens, web analytics specialist at Penn State World Campus, and marketing strategist at First Quality Products Inc. Tom has a robust background in managing global standards and scalable architectures for GA4 and GTM, alongside integrations with A/B testing, CDPs, and consent management platforms.