Infusion Marketing Group
Chad Tiedt, CPA, CFA, currently serves as EVP of Strategy at Infusion Marketing since April 2024, bringing extensive experience from prior roles at Hancock Whitney and Citi. At Hancock Whitney, Tiedt held multiple directorship positions, including Director of Strategic Client Insights and Analytics, where responsibilities included aligning segment strategies with corporate objectives and enhancing company performance relative to peers. Tiedt also drove retail marketing efforts, achieving significant ROI and leading digital initiatives. Previous experience at Citi spanned multiple senior leadership roles, including Chief Data Science Officer and Chief Marketing Officer, focused on analytics and marketing strategy for a large retail client portfolio. Tiedt's career began at KPMG as a Senior Auditor/Consultant, providing advisory services to clients in various industries. Tiedt holds an MBA in Banking, Corporate, Finance, and Securities Law and a BS in Accounting from The University of Texas at Arlington.
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Infusion Marketing Group
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Infusion employs a proprietary Peer-to-Peer Data Analysis process to compare an individual credit union or bank's core data to its peers to identify profitable strategic marketing opportunities. They then create, implement, and meticulously track omni-channel marketing campaigns that generate outstanding household growth, retention and profits for its clients.