Claudia Amparo Arriola Loyo

Claudia Amparo Arriola Loyo is currently the Head of Media & Strategy at Ingenia Agency, where she is responsible for planning and strategic consulting in performance marketing, media planning, digital marketing, and content marketing. In her previous roles as a Business Manager at LDM and Digital Media Planner Sr at MediaSolutions de Monterrey, she worked with clients such as CMI Corporación Multi Inversiones and Farmacias del Ahorro, respectively. With a background in digital marketing and strategy, Claudia has extensive experience in developing and implementing digital marketing campaigns, analyzing market trends, and optimizing processes to drive business growth. She holds a degree in Economics from Benemerita Universidad Autonoma de Puebla and has also completed workshops and diplomas in Design thinking and customer intelligence.