Andrea Holt

Andrea Holt is a seasoned professional in strategy and business development, currently serving as Group Director of Strategy at Initiative since October 2018. In this role, Andrea leads strategic initiatives for key clients, including the Merck portfolio and CIGNA Healthcare, while managing new business development. Recognized for outstanding contributions, Andrea has received prestigious awards such as the Gold Winner at the Initiative DUMBO Award for Merck Equity Performance and a Silver Effie for Cigna's "Your New Growth Plan." Prior experience includes significant roles at PHD and Starcom MediaVest Group, where achievements included recognition for innovative advertising in the pharmaceutical sector. Andrea's academic background includes a BA in Human Behaviors and Marketing from Furman University, complemented by education at the University of Groningen.