Initiative
Judy Zeng is an accomplished HR professional with extensive experience in human resources and talent operations. Currently serving as Associate Director, HR Business Partner at Initiative since January 2021, Judy previously held various roles at IPG Mediabrands, including Senior Manager and Manager, HR Business Partner, as well as positions in talent operations. Earlier career highlights include serving as Human Resources Coordinator at UM Worldwide and Thor Equities, and an internship at AIG in corporate tax. Judy holds a Bachelor of Business Administration in Human Resources Management from Baruch College, completed in 2015.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.