Kat So

Kat So is an accomplished professional with extensive experience in leadership roles within the advertising and media industry. Currently serving as Managing Director at Initiative since June 2017, Kat has previously held significant positions such as Managing Partner at MEC and Client Leader at Mindshare, overseeing major clients like IKEA and Kimberly-Clark. With a strong background in strategic planning, digital media, and client relations, Kat has consistently demonstrated expertise in understanding clients' macro business issues and building senior relationships. An advocate for leadership and advisory roles, Kat's impressive career trajectory includes positions at prestigious firms such as OMD Australia, UM WW, and ZenithOptimedia Group. Kat holds a BA in Social Psychology from the University of Kent.