Latisha Martinez

Latisha Martinez is an accomplished professional with extensive experience in print partnerships and marketing. Currently serving as Associate Director at Initiative since July 2013, Latisha manages key clients such as Gilead and T-Mobile, previously holding the position of Manager in the same field. Latisha's background includes a variety of reputable clients, including Revlon, Lego, and Amazon, where roles spanned from Senior Negotiator to Specialist in Print Investment. Prior to Initiative, Latisha worked at ZenithOptimedia Group as an Integrated Planner for clients like H&M and Puma, and at DraftFCB as a Print Buyer for Merck's consumer care brands. Earlier experience includes positions at GMLV and Tritonic, contributing to marketing initiatives. Latisha holds a Bachelor of Arts in Communications from William Paterson University of New Jersey.