Loretta Panou

Loretta Panou is a seasoned professional with extensive experience in strategic and digital marketing roles. Currently serving as the Chief Strategy & Digital Officer at Initiative since September 2011, Loretta focuses on holistic communication strategies and business development. Previously held positions include Digital Director at IPG Mediabrands and Digital Director at 24MEDIA DIGITAL MEDIA GROUP, as well as Account Manager and Digital Account Manager roles at 24MEDIA and Eurisko, respectively. Loretta holds an Executive MBA in Business Administration and Management from Alba Graduate Business School and a BA in Communication & Mass Media from Ethnikon kai Kapodistriakon Panepistimion Athinon.