Initiative
Sharon Zheng is an accomplished marketing and media professional with extensive experience across various high-profile companies. Currently serving as Director at Initiative since September 2022, Sharon works with notable client Teva. Prior to this role, Sharon held the position of Associate Media Director at OMD USA, managing clients such as Eli Lilly, Philips Sonicare, and Avent from November 2019 to September 2022. Earlier experience includes supervisory and planning roles at Carat USA for Pfizer Rx, and positions at OMD USA where strategic media planning was executed for clients like Bright House Networks and Qatar Airways. Additionally, Sharon has experience as an instructor at Gaba and as a marketing communications intern at SHARE Cancer Support, employing innovative marketing techniques. Sharon holds a Bachelor of Business Administration in International Business from Macaulay Honors College at The City University of New York and has furthered education at Temple University Japan Campus and University of Deusto.
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