Sherrick Chavda

Sherrick Chavda currently serves as the Data, Tech & Analytics Lead for Nike at Initiative, responsible for driving EMEA growth through strategic projects and integration within broader organizational strategies. Previously, Sherrick held the position of Group Director of Audience & Data Strategy at Initiative, leading data-led marketing transformations for global clients such as LEGO, Nike, and Amazon. Sherrick's experience includes roles at PHD, where responsibilities included Global Business Director for HSBC and driving digital growth across multiple markets, as well as leadership positions at Carat and MediaCom focused on e-commerce and cross-channel strategy. Educational credentials include a degree in Information Management with Business Studies from Loughborough University. Additionally, Sherrick is actively involved in professional development as VP & Co-Chair of the Professional Development Committee for IAA UK and serves as a member and mentor at Media For All.