Sophia Staton-Young

Sophia Staton-Young is a seasoned marketing professional with extensive experience in B2B media strategies and account management. Currently serving as Group Director and AWS EMEA Lead at Initiative since May 2023, Sophia oversees strategic recommendations and campaign execution for a diverse array of clients, particularly in the B2B SaaS tech sector. Prior roles include Business Director at Transmission, where responsibilities included leading a team and managing multi-channel campaign efforts, and Senior Account Director and Account Director at gyro, where a focus on digital content partnerships and budget management was paramount. With a background in media sales and account management across organizations such as SoundCloud, Fox International Channels, and Mindshare, Sophia possesses a strong blend of leadership, analytical, and creative skills, complemented by a degree in Film and Television Studies from the University of Nottingham.