Penelope Chouinard

Penelope Chouinard has a diverse and extensive work experience spanning various industries. Penelope is currently serving as the Head of Onsite and Offsite Retail Media at Inmar Intelligence since 2023. Prior to this, they worked at Quotient Technology Inc. as the Head of Practice, eCommerce from 2019 to 2023, where they led the Ecommerce roadmap and commercial product for Retailer.com, as well as digital remarketing.

From 2015 to 2019, Penelope held the position of Director of Marketing and Partner Management at WorldPantry.com. In this role, they had executive management responsibilities for over 25 National Brands B2C Ecommerce sites and was in charge of leading the B2C and B2B Ecommerce sites for Fortune 500 companies. Penelope had full P&L ownership and led various aspects of the business, including UX, UI, Merchandising, Acquisition, Loyalty and Retention. Penelope also developed subscription, loyalty, and referral programs company-wide.

Prior to that, Penelope worked as a Strategic Consultant at Johnson & Johnson in 2014 and as a Strategic Consultant at Mars Chocolate from 2012 to 2014. At Mars, they trained and coached Walmart's shopper insights and sales team on customer go-to-market strategy and leveraged analytics to address corporate sales and marketing needs.

Penelope also has extensive experience at IRI, where they worked as a VP Client Insights Principal - Client Lead from 2005 to 2012. In this position, they led client teams and implemented software solutions to solve business challenges, focusing on analytics, shopper information, consumer research, space management, retailer data, and market dynamics.

Before their time at IRI, Penelope was a Partner at PMG, LLC from 2002 to 2005. In this role, they created strategic marketing and business plans for major clients and worked with leading national retailers to drive total store traffic and revenue. Penelope also coached and trained client sales teams on shopper insights and category management.

Earlier in their career, Penelope worked as the Director of Customer Development at Foster Farms from 2000 to 2002. In this role, they led retailer customer and category management across various channels, aligned strategy across departments, and presented strategic recommendations to top-level executives.

Overall, Penelope Chouinard's work experience demonstrates their expertise in eCommerce, marketing, strategic consulting, and customer management across a wide range of industries.

Penelope Chouinard has a Bachelor's degree in Statistics from Rutgers University. Additionally, they have completed a program in Growth from Reforge Alumi. Penelope also holds an MBA degree from Saint Mary's College of California.