Antoinette Hoes

Antoinette Hoes has a diverse work experience in the advertising and strategy field. Antoinette is currently employed as the Head of Global Strategy Group at INNOCEAN, where they provide global strategy support for automotive clients and leads a team of local planners. Prior to this, they worked at Hoes Strategy as the CX & Transformation Director and authored a book. Antoinette also served as the Transformation Director at INNOCEAN Worldwide Europe and the CX Strategy & Transformation Director at DDB Dubai. Additionally, they held various roles at MediaMonks, DDB / VOLTAGE Germany, J. Walter Thompson Amsterdam, Wunderman and Blast Radius, and DDB and Tribal Worldwide, Amsterdam, where they led strategy, transformation, and CX teams.

Antoinette Hoes has a Propedeuse plus 3 years of follow-up study in Copyright Law, Media- and Entertainment Law from the University of Amsterdam. In 1999, they attended Utrecht University for a short course on the Harvard Method of Negotiating. In 1997-1998, they received a Certificate in New Dutch Labour Law from the Eggens Post Doctorate Institute.