Shirish Handa

Shirish Handa is a Management post-graduate with more than 25 years of experience across industries. The scope of work over his tenure in the Cinema Exhibition sector spans business strategy, expansions, pricing & promotional strategies, branding and e-commerce. The years preceding cinema were spent in advertising to create launch and sustenance for brands – especially in the Entertainment and Retail sectors. Shirish is currently leading expansions for INOX Leisure Limited across India. He is also responsible for cinema configuration, and interior designs as well as curating new cinema experiences for the ever-evolving consumer.