Samidh Bhattacharyya

Samidh Bhattacharyya has a diverse work experience in the field of marketing and digital advertising. Samidh is currently working as the Head of Marketing at Paytm Insider since October 2021. Prior to this, they served as the Head of Performance & Digital Marketing at Insider.in from August 2015 to August 2020. During their tenure, they led the performance marketing side of the business and successfully increased the GMV from 20CR to 300CR+. Samidh also achieved significant growth in the promotions of the 'Paytm events' vertical.

Before joining Insider.in, Samidh worked as an Online Marketing Manager at BlueStone.com, where they devised and executed the overall online marketing plan for the organization, resulting in a 40% increase in revenue from marketing campaigns. Samidh also served as a Digital Advertising Campaign Manager at Tookitaki, managing a portfolio of clients and consistently delivering impressive results in terms of improvement and ROI increase.

Additionally, Samidh has experience as a Marketing Intern at The Unique Diamond Boutique, where they managed online marketing, inventory records, and organized promotional events for a new business. Samidh also worked as a Graduate Assistant at Rollins College and as a Project Engineer at Wipro Technologies, where they contributed to testing projects and trained newcomers.

Samidh Bhattacharyya holds a Master in Business Administration degree in Marketing from the Crummer Graduate School of Business at Rollins College (2011-2013). Prior to that, they obtained a Bachelor of Technology (B.Tech.) degree in Biotechnology from Haldia Institute of Technology (2005-2009). In addition, Samidh Bhattacharyya has obtained a certification in Advanced Google Analytics from Google (year not specified).