Director Of DSP Partnerships

About Insticator

At Insticator, we believe three things – the future of social media is distributed and not siloed in the walled gardens of today; publishers deserve a one-stop shop for maximizing ad revenue; and local brick-and-mortar businesses thrive with digital media automation.

That's why our suite of engagement, ad monetization, and SaaS and media products do just that. Beyond tangible ROI from working with us, the first-party data we collect puts publishers back in the driver's seat to better understand and index audience behavior and allows for extreme precision targeting for the brands we represent.

Insticator's engagement products are geared towards helping publishers establish a strong sense of social community within their ecosystems by enticing users to be more engaged with site content and amongst each other. OKO's ad monetization platform is the ultimate toolkit for publishers. And our newest sister company, Balihoo, supercharges digital media for franchise brands as the leader in multi-location marketing.

We collectively reach over 350 million consumers monthly across our network of premium publishers and advertisers, including Kohler, Pearle Vision, Trek, Ancestry, Investing Channel, Brit+Co, Evolve Media, and many more.

Insticator is proud to be a 6x recipient of the Inc 5000 list of America's fastest-growing private companies, a 2x recipient of Deloitte's Fast 500, recognized on Crain's New York Fast 50 list, recognized by Digiday's Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek's Top 10 Fastest Growing Solution Providers globally.

Insticator’s Core Values

• Sleeves Up: At Insticator, we provide you with the autonomy and creativity needed to own your role. We encourage iteration where necessary so that you can drive massive impact.

• 100% Viewability: Insticator is passionate about open feedback at all levels of the company. This allows us to fail fast, create in real-time, and build an open company culture.

• Be Definitely Great: We're defiant, and that's in our blood. Challenging the status quo is a central part of who we are. We're capable of much more than what others deem impossible.

About the Role

Insticator is looking for a strategic programmatic leader to drive the growth and development of our global partnerships with Demand-Side Platforms (DSPs)

Insticator’s SSP business is growing rapidly and includes premium publishers such as Hearst, MLB, Valnet to name a few.  Our high quality premium inventory and turnkey onboarding drive strong ROI and revenue growth for our DSP partners.  That’s where you come in.

The Director of DSP Partnerships will play a critical role in accelerating our growth trajectory by leveraging your sterling reputation and expansive network of DSP decision makers to sign new, long-term DSP partnerships.

Responsibilities

Business Development

• • • Build and manage strong relationships with key DSP decision-makers, fostering long-term, mutually beneficial partnerships.
      • Negotiate and secure strategic partnerships with leading DSPs to generate mutually beneficial revenue growth
      • Advance Insticator’s industry reputation by being a thought leader at industry events and across social channels
      • Deliver on annual, quarterly, and short-term revenue goals and performance metrics aligned with corporate objectives.
      • Work closely with marketing and sales leadership to craft GTM strategies for our onboarding new DSP partners
      • Analyze industry trends to identify new revenue and partnership opportunities

Relationship Management

• • Identify and close up-sell opportunities by understanding core client business needs and upleveling senior connections to develop strategic opportunities

    • Develop and execute collaborative Partner Business Plans that highlight Insticator’s value proposition

    • Establish monthly/quarterly business reviews with DSP partners to achieve mutual objectives

    • Work closely and effectively with Operations team to ensure smooth onboarding of new DSP partners

Qualifications

• 7+ years of experience in partnership management or sales roles within the Programmatic advertising industry.

• 5+ years of Programmatic experience working directly with DSPs

• Proven track record of successfully building and sustaining long-term partnerships with DSPs

• Deep understanding of the programmatic advertising ecosystem and DSP & SSP technologies.

• Strong negotiation and relationship-building skills.

• Excellent communication, presentation, and interpersonal skills.

• Data-driven and analytical mindset with a focus on achieving measurable results.

• Consultative approach to relationship-building with a drive towards results.

• Creative problem-solver with the skills and insights to uncover and develop new ideas and revenue opportunities for the organization.

• Deep experience and understanding of programmatic digital advertising: display, CTV, audio and video advertising buying.

• Bachelor's degree required

Cultural Competencies

• Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET

• Must have a player/coach mentality, willing to both execute and lead

• Ability to juggle multiple projects concurrently and set and meet deadlines

• Skilled at receiving and providing direct feedback

• Collaborative mindset and great teamwork skills

• Entrepreneurial & adaptable; great learning skills

• Curious, research-minded, data-informed

• Able to search for possible solutions and apply them

• Creative confidence

• Proactive communicator

• A sense of humor and a love of online culture

• Thrives in a start-up culture

Benefits

• Competitive Salary
• Paid Time Off
• Flexible work schedule