William Crane

William Crane is a seasoned leader in sustainability and supply chain management, currently serving as Founder and CEO of OrbAid, a sustainability project management software firm, and Principal at Crane Views, which supports Fortune 500 leaders in developing sustainability and innovation strategies. Crane's extensive experience includes founding and leading IndustryStar, where a focus on B2B supply chain software enhanced organizational agility and profitability. Additional roles encompass directorship in global supply chains for startups, purchasing management at Bright Automotive, and consulting for global supply chain optimization at Grant Thornton. Education includes an MBA in Finance and Entrepreneurship from the University of Michigan and a BBA in Integrated Supply Management from Western Michigan University. Crane has also contributed as a guest author for the Institute for Supply Management and served as an executive advisor for the APICS Greater Detroit Chapter.