Geoff Masuta

Geoff Masuta is a seasoned professional in the advertising and digital strategy domains, currently serving as Senior Manager for Advertising at MTN Group since November 2021. In this role, Geoff oversees advertising business operations across sub-Saharan Africa, focusing on revenue growth, business management, and technology implementation while supporting MTN’s strategic goals. Geoff has held various leadership positions, including Group Strategy at Arena Holdings, where impactful digital strategies were developed, and as Business Development Director at Opera Software AS, advancing advertising initiatives in Africa. Previous roles also include key positions at Kwesé, Aqua Agency, and M&C Saatchi Abel, alongside a solid educational foundation consisting of an MBA in Digital Transformation and undergraduate degrees in Communication Design and Business.