Eric Persha

Founding Head of Product at Intention

Eric Persha has extensive experience in product management, marketing, and research across various industries. Eric currently serves as the Founding Head of Product at Intention. Prior to this, they worked as a Consultant, Investor, and Advisor for multiple companies, including the Buy Nothing Project. Eric served as the Vice President and Director of Product at Davis Instruments and founded the travel company Mosey. Eric also worked as a Director of Research and Strategy at Beyond, where they built an international office in India and led client projects for well-known brands like Google and Hilton. Eric began their career at the University of Wisconsin Milwaukee as a Staff Supervisor and Program Manager. Throughout their career, they have demonstrated their expertise in cross-departmental processes, user-centered design, and lean development.

Eric Persha earned a Bachelor's degree in Marketing, International Business, and HR Management from the University of Wisconsin-Milwaukee in 2004. Eric later earned an MBA in Design Strategy from the California College of the Arts between 2010 and 2012. In 2015, they completed a course in iOS Mobile Development at General Assembly. In 2022, they completed two asynchronous online courses: one at the a16z Crypto Startup School, which covered topics like Cryptocurrency, Blockchain, and Web3, and the other at Tim Roughgarden Lectures, which covered Foundations of Blockchains.

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Timeline

  • Founding Head of Product

    April, 2023 - present