Kate Villa

Kate Villa serves as the Head of Direct Marketing at the International Olympic Committee since April 2015, where responsibilities include transforming the Olympic Movement into a year-round engagement platform and advancing CRM initiatives. Previously, Kate Villa founded a consultancy, KATE WALTON LIMITED, providing expert CRM and marketing strategies to various UK clients from 2013 to 2020. Additional consulting roles include contributions to Merkle | Aquila, DNATA Travel Group, Co-op, and several other organizations, focusing on CRM planning, customer engagement, and data optimization. Kate Villa holds a BA (Hons) in Management and French from the University of Gloucestershire and has extensive experience in driving brand growth through innovative strategic solutions.