Samantha Humes

Samantha Humes has a diverse range of work experience in marketing and advertising. Samantha started their career as a Marketing Intern at Rice & Rice Marketing, where they gained experience in writing and editing for advertising. Following that, they interned at the Dow Jones News Fund Business Reporting Residency, attending workshops focused on business journalism.

In 2013, Samantha joined the Advertising Specialty Institute as an Editorial Intern, where they handled various editorial assignments for trade magazines. Samantha quickly progressed within the company, taking on roles such as Senior Advertising Coordinator (Digital & Print), Marketing Copywriter, and ultimately becoming the Marketing Content Manager. In these positions, they oversaw content marketing campaigns, developed effective copy for marketing materials, and strategized creative direction.

In 2022, Samantha joined NVR, Inc. as a Regional Marketing Specialist. In this role, they successfully launched and maintained new home communities, optimized web content, and implemented digital marketing assets. Samantha worked in collaboration with sales teams to ensure a seamless customer experience.

Currently, Samantha is working as a Demand Generation Manager at Vicasso, where they are responsible for building a demand generation strategy, creating content, measuring ROI, and maintaining the brand voice.

Overall, Samantha Humes has demonstrated expertise in content creation, marketing strategy, and customer experience, with significant experience in the marketing and advertising industry.

Samantha Humes pursued their education at Elizabethtown College from 2007 to 2011, where they obtained a Bachelor of Arts (B.A.) degree in Professional, Technical, Business, and Scientific Writing.