Gonzalo Salazar Mateo

Gonzalo Salazar Mateo currently serves as the Director of Research & Analytics at Interpublic Group (IPG) since November 2021. Prior to this role, Gonzalo held various leadership positions including Gerente de Planificación Comercial for The Coca-Cola Company, Strategic Planning & CMI Manager at Samsung Electronics, and Business Intelligence & CRM Manager at Roche. Gonzalo's experience spans market analysis, business intelligence, and strategic planning across multiple industries, with notable achievements such as the President Award at Samsung in 2015. Gonzalo began the professional journey at Nielsen as a Homescan Specialist and has a strong educational background with a degree in Commercial Engineering from Pontificia Universidad Católica de Chile and a diploma in Retail from Universidad Adolfo Ibáñez.