Fabiana Farias Jenkins

Fabiana Farias Jenkins has an extensive work experience in brand marketing and strategy. In their most recent role as the VP Brand Marketing Strategy & Planning at Interval International, they led the design, development, and activation of Interval's brand strategy and marketing plan to drive long-term growth. Prior to this, they worked at Michelin as the AMN B2C Integrated Brand Marketing Leader, where they developed and executed go-to-market consumer engagement plans and supported the deployment of new products. Fabiana also has a strong background in the hospitality industry, having worked at Marriott International in various roles such as Director of Global eCommerce & Digital Marketing CALA and Vice President of Marketing & eCommerce (CALA). In these positions, they led teams and developed and executed integrated marketing strategies for multiple brands in the Caribbean and Latin America region. Fabiana also managed eCommerce services and digital marketing efforts for numerous hotels in the same region. Fabiana's expertise includes brand building, customer acquisition and retention, and driving revenue and profitability through digital channels.

Fabiana Farias Jenkins has completed executive education programs at Cornell University and Northwestern University - Kellogg School of Management, specializing in leadership and strategic management, as well as digital marketing strategies. Fabiana also holds a Bachelor's degree in International Relations from Universidade de Brasília.