Mostafa Attia

Head Of Customer Marketing at Intigral

Mostafa Attia has a diverse work experience in various roles and industries. Mostafa started their career in 2005 as a Technical Writer at Data Management Systems (DMS), where they documented user guides and worked as an English/Arabic translator. From 2007 to 2008, they worked as a Content (Sports) Web Editor at LINKonline, where they edited sports content for platforms like Yallakora.com and BarcaArabia.com. Mostafa then moved on to LINKonline, An Orascom telecome Subsidiary, where they served as a Portal Development Executive, owning the development of sports platforms like Yallakora.com and BarcaArabia.com.

In 2010, Attia became a Product Marketing Manager at LINKonline, managing online marketing campaigns, SEO techniques, SEM campaigns, and social media marketing. Mostafa also oversaw banner ads and measured ROI of online marketing campaigns. Their role expanded to include responsibilities in portal development, where they built and implemented long and short-term development plans for platforms like Yallakora.com, Yallakora Arabia, and BarcaArabia.

Attia joined A15 in 2011 as a Product Manager for Mobawaba.com. Mostafa set the product vision and strategy, increased market share, achieved planned profit and loss, and managed the product team. Mostafa also developed prototypes for new services, supervised standards and research for new line of services, and introduced partnerships to increase revenues. Mostafa was responsible for media solutions, traffic analysis, and timely execution of plans.

From 2012 to 2013, Attia worked as an eShop Product Manager at Ooredoo Qatar. In this role, they managed e-commerce products and services.

Attia's most recent experience is at Intigral, where they have held multiple positions since 2013. Mostafa started as a Product Marketing Manager for Sports, where they set strategy and vision, defined business scope and objectives, and built roadmaps and defined requirements for sports digital products. Mostafa then served as a Senior Manager for Digital Sports Products and Services and as a Director for Digital Products and Services - Growth, overseeing the growth of digital products and services. Most recently, they became the Head of Customer Marketing.

Mostafa Attia completed a CIM Diploma in Digital Media & Branding from Cambridge Marketing College in 2013-2014. Mostafa then pursued a Master of Business Administration (MBA) in Marketing from Paris ESLSCA Business School during 2011-2012. Prior to that, Mostafa received a Project Management Professional (PMP) certification from PMI in 2010-2011. Mostafa obtained their Bachelor of Arts degree in English Language and Literature/Letters from Helwan University Cairo in 1999-2003.

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Timeline

  • Head Of Customer Marketing

    June, 2021 - present

  • Director - Digital Products & Services - Growth

    November, 2017

  • Sr. Manager - Digital Sports Products And Services

    November, 2015

  • Product Marketing Manager - Sports

    September, 2013