Araba Simpson

Araba Simpson is an accomplished design professional with extensive experience in brand and design strategy, currently serving as Design Director at Intuitive since 2017. In this role, Araba has developed and executed a comprehensive brand design for a leading health tech company. Previously, Araba held positions at West Marine, where omni-channel brand strategy was a focus, and Asenya Design, as the Founder and Chief Creative Officer, delivering creative solutions for notable clients. Additional experience includes project management at Pentagram for a major medical center construction, design leadership at Johnson & Johnson, and art direction at The Metropolitan Opera and The New York Times. Araba's educational background includes an MFA in Design from the School of Visual Arts and a Post-Graduate degree in Graphic Design from Parsons School of Design, complemented by a BA from Binghamton University.