Inverta
Jessica Fewless is an accomplished marketing professional with extensive experience in partnerships, demand generation, and account-based marketing (ABM). Currently serving as Sr. Director of Partnerships and Demand Generation at Inverta, Jessica has successfully developed a partner-led growth strategy that enhances client experiences and drives revenue. Previous roles include Executive Director at the Green Gyrl Project, where Jessica focused on empowering young women in STEM and environmental issues, and various senior marketing positions at Demandbase, where Jessica played a pivotal role in establishing ABM strategies as a leading marketing approach. With a solid educational background, including an MBA from Santa Clara University and a Bachelor's degree from Marquette University, Jessica brings a wealth of knowledge and expertise in driving marketing success across multiple industries.
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Inverta
What does it take to make good strategy happen? We're a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice. Areas of focus include: - Account Based Marketing (ABM) - Demand Generation Assessments and Roadmaps - Campaign strategy and planning - Lead Management - Martech advisory - CMO/Chief of Staff Advisory - Reporting, insights, and analytics