Agustín Viveros

Agustín Viveros has a diverse work experience in the marketing field. Agustín currently holds the position of Head of Growth at Inviu since October 2021. Prior to this role, they worked at BitTrap as a Product Marketing professional from January 2021 to September 2021.

Agustín's most extensive experience comes from their time at Ualá, where they served as a Performance Marketing Leader from April 2018 to December 2020. In this role, they led a team responsible for managing all paid marketing campaigns across Latin America. Their key responsibilities included day-to-day team management, acting as the main point of contact for partners such as Facebook and Google, developing and executing paid marketing strategies, conducting statistical tests to drive data-driven marketing efforts, and monitoring campaign performance to ensure business growth and user acquisition.

Before joining Ualá, Agustín worked at Despegar.com as an Online Marketing Analyst from May 2017 to April 2018. In this position, they were responsible for managing paid marketing campaigns on Facebook for multiple countries, analyzing campaign results to identify improvement opportunities, and optimizing budget allocation to achieve campaign objectives.

Overall, Agustín Viveros has a strong background in performance marketing, digital advertising, team management, and data-driven decision-making.

Agustín Viveros obtained a Bachelor of Business Administration (BBA) degree from Universidad Torcuato Di Tella, where they studied from 2013 to 2016. Agustín then pursued a Diploma in Capital Markets at Universidad del CEMA in 2023. In addition to their formal education, Agustín has also obtained the EFSET Proficient (CEFR C2) certification from EF Education First.